Currently reading the book 'The Google Story" by David Vise. Fascinating story. One episode worth describing.
At a session held by google.com for studying the behavior of first time search users, Marissa Mayer, the session coordinator (latest CEO of Yahoo!) observed that people just typed google.com and waited anywhere between 45 seconds to 1 minute. On probing further, most of the respondents said that they were waiting for the rest of the page of load! In the late 90s/early 2000s, before the age of broadband and 3G, coupled with cluttered website designs and pop-ups, the simple and clean google homepage came as a breath of fresh air.
To remedy the issue, google decided that the copyright text at the bottom of the page be written in a larger font and made prominent to signal the users 'This is it! Please proceed'.

